A SACRIFICIAL BUNT IN GOLF COURSE MARKETINGThroughout MMC’s website you will certainly hear the term “lost leader” made use of as a golf marketingstrategy. The correct (traditional) marketing term for this concept is commonly confused with “loss leader” (something cost a loss in order to attract customers); yet since you do not constantly need to experience a loss when coming up with an effective golf advertising and marketing campaign (if you’re a forward thinker); I have actually created one more concept that I select to call the “Lost Leader”. cost a loss” (regarded externally to be adverse); whereas, “shed” infers “wasted or otherwise made the most of” and discovering lost money or a profit center that has actually been underperforming and developing into an earnings producing entity, it now comes to be “located money” stimulating positive sensations. Allow’s make use of baseball as an analogy to define how a loss leader golf course advertising and marketing project could be effective. They take a hit (loss) on the smaller of both products or services to make a larger return on the better of both, balancing out their earnings margin on both. Your golf center has plenty of Loss Leaders and Shed Leaders to help you more effectivelymarket your golf home so start looking for them and afterwards capitalize on their possibilities. com or call 904-448-5727.